Kurt Rosenberg named President of Online Development Inc.

02/16/2016 | Knoxville

Online Development Inc. (OLDI) today announced Kurt Rosenberg as President.  Ron Monday continues as Chief Executive Officer. 

"Kurt’s global business, sales, and product development experience will be invaluable in charting OLDI’s future development plans,” said Ron Monday. 

Kurt’s most recent positions were Vice President (VP) and Original Equipment Manufacturer (OEM) Segment Director for Rockwell Automation North America.  Other leadership roles were Regional Director of North East Asia, based in Seoul, South Korea, and Global Automotive Industry Manager, based in Detroit.
For product development, Kurt was Business Director – Architecture and Software (A&S) for Rockwell Automation, Singapore.  In this key role, he was responsible for P&L, strategic planning, product marketing and life cycle management of a product portfolio with sales in excess of $1B, including small controllers, I/O and related software. 

The A&S experience included leading the creation of a next generation small controller product line, nearly doubling the organization to better handle existing and new products.

“I’m excited about the opportunity to join the OLDI team and help lead it to the next levels of growth.  The company’s capabilities lend themselves well to both traditional product developments and newer technologies such as IIoT,” commented Kurt Rosenberg, President of OLDI.
Kurt has a Bachelors Degree in Mechanical Engineering Technology from Milwaukee School of Engineering and an MBA from Duke University.  He and his family will relocate from Milwaukee to Knoxville. 

OLDI ( is a leading Original Design Manufacturer (ODM) with a range of hardware and software products that spans three decades and covers many industrial market segments. The company differentiates itself through in-depth knowledge of industrial computing and communications technologies. Whether to get to market quickly with new technology or to offload a development team of legacy development, OLDI can improve time-to-market while minimizing supply chain risk with its global manufacturing base.
OLDI was acquired in May 2014 by Softing AG, a company based near Munich, Germany.  In addition to OLDI’s ODM operations, Softing Inc. is a separate US business that sells industrial automation and cable testing products from product development centers in Germany, the US and Singapore.   Todd Parker continues as the President of Softing Inc. OLDI and Softing Inc. are co-located in Knoxville, TN but operate as independent businesses.