Mark Knebusch named VP Product Management

2/9/2017 | Knoxville

Online Development Inc. (OLDI) has named Mark Knebusch Vice-President, Product Management reporting to Ron Monday Chief Executive Officer. 

"Mark’s expertise product marketing and development will be focused on product life cycle management of OLDI’s portfolio of private-labeled products” said Ron Monday.  

Mark’s most recent position was VP of Marketing for Softing Inc., OLDI’s sister business for industrial automation and network test equipment. This will be a return to OLDI as Mark joined the company in 2008 as VP of Business Development

Earlier product marketing and development roles include several at Rockwell Automation in the US and Asia-Pacific for what is now Architecture & Software and Phoenix Contact for their automation and industry marketing programs.  Prior to joining OLDI, Mark led Industrial Segment Marketing for Solectron, a leading contract manufacturer (now Flextronics).

OLDI ( is a leading Original Design Manufacturer (ODM) with a range of hardware and software products that spans three decades and covers many industrial market segments. The company differentiates itself through in-depth knowledge of industrial computing and communications technologies. Whether to get to market quickly with new technology or to offload a development team of legacy development, OLDI can improve time-to-market while minimizing supply chain risk with its global manufacturing base.

OLDI was acquired in May 2014 by Softing AG, a company based near Munich, Germany.  In addition to OLDI’s ODM operations, there is a separate US business, Softing Inc. that sells off-the-shelf industrial automation and cable testing products from product development centers in Germany, the US and Singapore.   Todd Parker is the President of Softing Inc..  OLDI and Softing Inc. are co-located in Knoxville, TN but operate as independent businesses.